Last year, I wrote a short piece for "
Designing the search experience". But I didn't write it short enough (!) so it got edited down to a much more focused piece on serendipity. Which I won't reproduce here for copyright reasons (no, I don't get any royalties!). The theme that got cut was on information ecosystems: the recognition that people are encountering and working with information resources across multiple modalities the whole time. And that well designed information resources exploit that, rather than being stand-alone material. OK, so this blog is just digital, but it draws on and refers out to other information resources when relevant!
Here is the text from the cutting room floor...
The
information journey presents
an abstract view of information interaction from an individual’s perspective.
We first developed this framework during work studying
patients’ information seeking; the most important point that emerged
from that study was the need for validation and interpretation. Finding
information is not enough: people also need to be able to assess the
reliability of the information (validation) and relate it to their personal
situation and needs (interpretation).

This need for validation and
interpretation had not been central to earlier information seeking
models—possibly because earlier studies had not worked with user groups (such
as patients) with limited domain knowledge, nor focused on the context
surrounding information seeking. But we discerned these validation and
interpretation steps in
all of our studies: patients, journalists, lawyers and
researchers alike.
The information journey starts
when an individual either identifies a need (a gap in knowledge) or encounters
information that addresses a latent need or interest. Once a need has been
identified, a way to address that need must be determined and acted upon, such
as asking the person at the next desk, going to a library, looking “in the
world,” or accessing internet resources. On the web, that typically means
searching, browsing, and follow trails of “
information scent”. Often finding information involves several different resources and
activities. These varied sources create an information ecosystem of digital,
physical and social resources.
Information encountered during
this journey needs to be validated and interpreted. Validation is often a loose
assessment of the credibility of the information.
Sillence and colleagues highlight important stages in the process: an
early and rapid assessment—based on criteria such as the website’s design and
whether it appears to be an advertising site—is typically followed by a more
deliberate analysis of the information content, such as assessing whether it is
consistent with other sources of information.
Interpretation is not usually
straightforward. It often involves support from information intermediaries (an
important part of the information ecosystem). This is one of the important
roles of domain specialists (e.g. doctors and lawyers): working with lay people
to interpret the “facts” in the context of the actual, situated needs. Even without
help from intermediaries, Sillence & co.
describe the lay users of health information in their study as acting
like scientists, generating and testing hypotheses as they encountered new
information resources, both online and offline. No one information resource is
sufficient: online information fits in a broader ecology of information sources
which are used together, albeit informally, to establish confidence and build
understanding.
The interpretation of
information can often highlight further gaps in understanding. So one
information need often leads to others. For example, a colleague of mine was
recently planning to buy a Bluetooth headset. His initial assumption was that
there were only a few suitable headsets on the market, and his aim was simply
to identify the cheapest; but it quickly became apparent that there were
hundreds of possible headsets, and that he first needed to understand more
about their technical specifications and performance characteristics to choose
one that suited his needs. A simple information problem had turned into a
complex, multi-faceted one. A known item search had turned into an
exploratory search, and the activity had turned from fact-finding to sensemaking.
Information resources surround
us. We are informavores, consuming and interpreting information across a range
of channels. We are participants in huge information ecosystems, and new
information interaction technologies need to be designed not just to work well on
their own, but to be valuable components of those ecosystems.